safety culture SoloDrive Driver Behaviour

How to Change Driver Behaviour through Driver Coaching

Dec 09, 2019

Driver safety solution data holds plenty of promise. The insurance industry is extremely interested in using this data f...


To change negative driver behaviours, it’s not enough to track your drivers. You have to coach them towards a perfect safety record – but how exactly is this done? Below are three steps to implementing a successful driver coaching program:

1. Awareness

2. Collaboration

3. Specificity

Implementing safety policies and programs are a good start. But having driver coaching systems to support your policies will help ensure results. Let’s unpack the three steps to effective driver coaching.


1. Measure and Create Awareness

Make the driver data you have public to everyone in your fleet. What gets measured gets done, and what gets measured publicly gets done better.

Regular conversations with drivers around their driver data will help create regular coaching opportunities to improve risky behaviours. It also helps keep safety in the foreground. Safety is more than an agenda bullet point or compliance checkbox – it needs to be a part of your culture. Aside from tracking driver data, you can go a step further and post your driver’s safety scores for all to see. Giving top performing drivers recognition will help get adamant drivers to buy-in.


2. Continuous Coaching and Collaboration

Safety culture cannot only be top down. Coaching isn’t only about improving driver behaviour. It opens opportunities to identify gaps in business processes, too.

Besides giving feedback, ask drivers about how management can improve routes. Valuing driver input will make them feel a part of the change.
By leveraging the experience of your drivers and pairing it with real-time data, you will have a culture that is always getting safe


3. Specificity

Finally, coaching conversations are always specific and productive. Let’s look at some examples.

  • The data shows us that you had more hard stops today, and we’d like to know what you saw out there – what was going on?
  • What about our process do you think we can do better?
  • How can we ensure this is easier and safer for you and the rest of the entire fleet next time?

Ineffective coaching conversations sound like:

  • Hey, your driving didn’t seem as safe as it could’ve been today.

Actionable insights help fleet managers identify all-star drivers who show exemplary behaviour on the road. SoloDrive provides these types of insights, including weekly reports that show how each driver in your fleet is doing. 

Through measuring phone use and other behaviours, fleet managers can get an in-depth analysis of every driver and trip. Take your driver coaching to the next level by integrating Vault SoloDrive today!

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Source: Zendrive Blog

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