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How to Change Driver Behaviour through Driver Coaching

Dec 09, 2019

Driver safety solution data holds plenty of promise. The insurance industry is extremely interested in using this data f...

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Driver safety solution data holds plenty of promise. The insurance industry is extremely interested in using this data for things like automated claims processing. And usage-based insurance (UBI) may revolutionise the way drivers shop for rates and providersBut despite the many effective applications of driver safety solutions, there remains a fundamental question. How can insurers, drivers, and lawmakers use that data to implement driver coaching and improve driving behaviour? And, how can they make sure those positive changes stick?

Data is Knowledge

And knowledge is power. And driver safety solutions shine a precise and helpful light onto driving behaviour that many drivers may or may not be aware of.

We all know hard braking, rapid acceleration, hard cornering, and phone use are dangerous behind the wheel. But the extent to which we actually do them, and how dangerous they are, is often a surprise.

Recently the largest study of distracted driving in history discovered that it is 100 times more prevalent than reported by the US National Highway Traffic Safety Administration (NHTSA). In fact, the average driver looks at his or her phone for 1 min & 52 sec's every hour. And at 100 km/h, that’s the equivalent of driving the length of 25 rugby fields blindfolded.

With 29% of drivers displaying the riskiest driving behaviour, can we improve this?

Driving Behaviour Change: Short-Term or Long?

We tend to be on our best behaviour when we know people are watching. And as drivers, we’re no different.

Early efforts at usage-based insurance struggled with this fact. With on-board devices (OBDs) like plug-in dongles, many early pilot programs discovered that drivers improved their behaviours when they knew they were being tracked.

That’s not necessarily a good thing for insurance companies. They want to know who drivers actually are, and offer them a rate that reflects that reality. But it was a good thing for the safety of our roads as a whole. Everyone wins when drivers drive more safely, whatever the reason.

After a few weeks, however, drivers reverted to old habits.

So, how do we make these safe driving behaviour improvements stick?

Driver Coaching for Real Change

Vault SoloDrive is a smartphone-based driver safety application. It tracks and monitors driving behaviours, and, critically, offers driver coaching and feedback to drivers and fleet managers so they can drive safer.

By using the data from the Vault Solo dashboards to provide drivers with feedback, advice, tips, and suggestions, lasting behavioural change is possible for drivers. And safer roads for all of us are within reach.

Take your driver coaching to the next level by integrating Vault SoloDrive today!

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Source: Zendrive Blog

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