Phone Addicts. An ever growing category of hyper-connected individuals exhibit a pattern of distracted behaviour unlike any other group of risky drivers on the roadand you may be one of them.
A 2019 distracted driver study found that in the US last year, 6227 pedestrians lost their lives to the hands of drivers who were most likely driving under the influence of a smartphone. And that on a national level, drivers are 10% more distracted this year than last.
Phone Addicts have now positioned themselves as public enemy number one, replacing drunk drivers as the ultimate threat on public roads.
Phone Addicts Don’t Notice or Care That They’re Driving Distracted
Phone Addicts are glued to their phones, so they’re more distracted, more dangerous, and more likely to cause a crash. When they compared this year’s data to the 2018 report, it was found that the number of ‘Phone Addicts’ doubled in the last year.
Overall, ‘Phone Addicts:’
Spend 3x more drive time actively using their phones
Actively ignore the road 28% of the time they’re driving
Are on the road 1.5x more times than the general population
Are more of a public danger than drunk drivers
A survey, talking directly to drivers, was undertaken to better understand what drives this behaviour. The survey found that people know distracted driving is a problem, but aren’t concerned enough to change their behaviour:
85% of respondents acknowledged distracted driving is a problem
90% claimed to be safe drivers, but…
47% admitted to using phones 10% or more of the time while driving, classifying them as ‘Phone Addicts.’
The least safe drivers are ignorant of the danger they pose… which means any of us could be a threat to those around us and not know it.
Is Driver Phone Use Really Worse than Drunk Driving?
Our blatant overconfidence paired by a relentless addiction to stay connected is clear. But how does this stack up against drunk driving? Could driver phone use really be worse?
In a 2006 study conducted by the University of Utah, cell phone drivers were found to be just as bad as drunks. However, when controlling for driving conditions and time on task, smartphone drivers exhibited greater impairment than intoxicated drivers. The study revealed that the driving abilities of cell phone users are akin to drivers with the legal blood-alcohol limit of 0.08%.
The researchers specifically found that cell phone users:
Are more likely to crash
Drive more slowly
Are 9% slower to deploy the brakes
Are 24% more variance in their following distance
Are 19% slower to return to normal speed after braking
We know distracted drivers’ behaviour is at least as dangerous as drunk drivers. But Phone Addicts outnumber drunk drivers, too. According to the American Automobile Association Foundation for Traffic Safety, the highest number of drunk drivers are on the road between midnight and 3 am, with fatal crashes four times higher at night than during the day. The study data shows Phone Addicts are on the road at every hour of the day, with peak hours during times most people are on the road, between 7 am and 6 pm. Which means that both in number and in timing, distracted drivers are a bigger danger than drunk drivers.
In the US since 1982, drunk driving fatalities have decreased by 48%. This progress, although significant, has taken decades to accomplish. With all of the data and information available to us today, does it need to take an entire generation to eradicate distracted driving?
If one thing is certain, our driving patterns in 2018 cannot be carried into the future. 2019 will be a decisive year in the fight against driver phone use. If not curbed, this massive epidemic will lead to a significant rise in traffic fatalities and seismic challenges in the coming decade. While the hope of zero traffic fatalities remains alive, a serious threshold has been crossed in terms of the number of distracted drivers we should tolerate on public roads.
Discover how Vault SoloDrive technology can help you coach your entire workforce to a culture of safer driver behaviour, get a live demo and test drive it yourself, get in touch with us at Vault. We’re here to help you succeed.