Of course your consulting business should have a website. It helps connect you with potential clients, improves your professional branding, and allows you to take advantage of inbound marketing. But what about a blog? Should consulting businesses have blogs?
When it comes to buying a product or service, everyone goes through a decision making process. While the process varies depending on the weight of the decision, the investment of money and the level of risk involved, one thing is for sure: in a screen-obsessed world, customers are doing far more research into companies before they make their decision to buy.
With currently85% of business to business customers relying on website researchwhen making a buyer's decision, having a website for your company is essential. It is also essential that the website puts your organisation’s and service’s best foot forward with a sharp design and well-written information.
With more than 467 million members in over 200 countries and territories, LinkedIn is a universal business tool that professionals shouldn’t ignore.
Managing client relationships is one of the most important things you can do in an organisation, because without clients, there is no business. While a lot of effort is used to win new business, this is actually the easy part. In an increasingly competitive and cost-conscious market, the real challenge is keeping them, meeting their needs, and managing their satisfaction.
Here are 8 key things to remember in your efforts to retain clients.