Search engine optimisation (SEO) is one of the best ways to boost website traffic, attract your target audience and convert more customers online. SEO is the process of improving your website so that it ‘ranks’ favourably on search engine results pages (SERPs).
It’s based on the fact that today’s internet users often turn to search engines when they have a problem that needs solving. Your aim is to appear front-and-centre on the SERP; providing a valuable solution to your target audience’s problems.
Simply put, the better your website performs in the search engine rankings, the more traffic you’ll direct to your site.
And if your site is successfully designed for conversion, you’ll be able to turn that website traffic into paying customers.
There are a number of factors that impact your SEO performance, from page load speed to link quality and keyword density. These six SEO tools will help you to improve your website’s SEO performance from multiple angles.
Blogging is a highly valuable practice in building a great SEO foundation. However, brainstorming relevant material for articles is one of the biggest challenges businesses face with online marketing. In some industries in particular, a narrow scope of topics to write about means you can easily run out of ideas.
When thinking of article topics, there’s no better place to look than to your audience. The Keywordtool.io displays the words and phrases your audience is using on search engines, which can provide a great launching point for new blog ideas. Not only can this data inspire new article topics, but you’ll know which keywords to hone in on when writing.
Are you curious about what keywords are ‘trending’ and those that have long-term staying power? What about the different ways that overseas audiences are searching? Google Trends offers this information.
The way people search online is constantly evolving. For example, web users have discovered that longer and more specific searches provide more relevant results. Keeping your finger on the pulse of these habits is essential in implementing an effective keyword strategy. It’s a good idea to check your keywords on Google Trends to ensure they accurately reflect the search patterns of your target audience.
If you want a no-nonsense way to grow your website traffic, take a look at Quicksprout Website Analyser. It makes sense of Google Analytics numbers to tell you what’s working well on your website and what needs improvement.
Knowing your place within the competition is important in SEO. With the SERPs Rank Checker, you can input your keywords to see how you stack up against others in your industry. If your website is struggling to rank against longstanding industry leaders, you may want to revisit your keyword strategy to target lesser-searched phrases that are less difficult to rank for.
5. Ninja Check
Broken links affect your website’s performance in several ways. Not only do they provide a bad user experience, they contribute to high bounce rates and low time-on-page (two important ranking factors for search engines). Ninja Check can crawl your entire website and locate all broken links, making it easy for you to correct mistakes.
The loading speed of your website is another important ranking factor for search engines. Google PageSpeed Insights tests your page’s loading time for both mobile and desktop, and grades the overall experience for your web visitors. Large images, fonts and menus can each affect your load speed, and should be the first port of call when correcting a sluggish page.
Search engine optimisation is an ongoing and often technical process, but with the right tools of the trade, your business can attract more visitors and convert more customers online.